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Ford is raising eyebrows with its decision to debut its latest vehicle at the Mobile World Congress technology show later Michael Kors Outlets this month.
The automaker confirmed that the B-MAX, a new compact model, will be unveiled by Chairman Bill Ford during a keynote speech Feb. 27, which will explore the potential for mobile technology and vehicles to be more integrated.
The B-MAX unveiling will be the first time a vehicle has launched at the Mobile World Congress, a technology industry event in Barcelona that traditionally focuses on cellular communication.
Although the B-MAX’s first major public appearance will be at the 2012 Geneva Motor Show (public days March 8 – 18) on March 6, the decision to stage Cheap Michael Kors a high-profile industry event at MWC underlines Ford’s determination to highlight its technological achievements and follows the landmark decision last year to unveil the Ford Focus Electric at the Consumer Electronics Show rather than the North American International Auto Show which opened just days later.
In a statement, the automaker said that the B-MAX unveil would see the launch of new technologies which will make it one of Europe’s most technologically advanced small cars.
However, Ford isn’t the only automotive brand stepping into the limelight at MWC — Nissan will also be appearing on a Michael Kors Usa panel discussion about mobile technology and vehicles.
Mercedes-Benz, meanwhile, has been nominated alongside Ford at the Global Mobile Awards, the major awards ceremony held at the event February 28.
Both will battle it Cheap Michael Kors out for the Best Mobile Innovation for Automotive, Transport or Utilities prize, with Ford nominated for its SYNC telematics system and Mercedes for its AMG Performance Cheap Michael Kors Bags Media telematics system, with Android-based access.
Other transport Michael Kors Charlton Crossbody nominees includes Taxiplon, a taxi-calling app, and Telekom Srbija and Ericsson, for an app called Eco Bus which allows travelers in the city of Pancevo, Serbia to get information on air quality, temperature, humidity and bus times on a smartphone.